Why companies that put the customer first are more successful
From happy employee, through happy customer to a stronger customer relationship
Tesco, Schoenen Torfs, KLM, Nike, Virgin … What more do these companies have in common than just being successful and profitable? They focus on the customer and the employee. After all, these companies are convinced that their product and service will not work if the customer experience is not optimal and to achieve this, they think that satisfied employees are an indispensable link.
Putting the employee first
Richard Branson said: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients“. Of course, the customer remains king, but employees are the ambassadors of a brand. Whether the employee approaches the customer with a smile or with a sigh makes a big difference in the customer experience.